Key Insights
Products to Promote
5
Over-index via email (>1.2x)
Products to Deprioritize
3
Under-index via email (<0.8x)
Bundle Opportunities
8
Based on co-purchase data
Multi-Product Orders
86,747
Orders analyzed for bundles
Consistent Winners
Products that over-index in both last 30 days AND historically
1
WiO Wheat Dinner Rolls
⭐ Consistent Winner
Last 30 Days
1.54x
Historical
1.23x
2
WiO Hotdog Buns
⭐ Consistent Winner
Last 30 Days
1.45x
Historical
1.21x
3
WiO White Bread
⭐ Consistent Winner
Last 30 Days
1.40x
Historical
1.18x
4
WiO Hamburger Buns
⭐ Consistent Winner
Last 30 Days
1.38x
Historical
1.19x
Products to Promote via Email
These products over-index when promoted via email (score > 1.2x baseline)
WiO Wheat Dinner Rolls
PROMOTE19 orders$241.6Last 30 Days
Over-Index Score
1.54x
WiO Hotdog Buns
PROMOTE17 orders$215.3Last 30 Days
Over-Index Score
1.45x
WiO White Bread
PROMOTE24 orders$391.45Last 30 Days
Over-Index Score
1.40x
WiO Hamburger Buns
PROMOTE26 orders$327.89Last 30 Days
Over-Index Score
1.38x
WiO Cinnamon Crumble Muffins (4-pack)
PROMOTE35 orders$567.12Last 30 Days
Over-Index Score
1.32x
Methodology
Over-Index Score = (Email Share of Product Orders) ÷ (Non-Email Baseline Share)
Email-Attributed: Orders where UTM Source = "Klaviyo" or UTM Medium contains "email", "flow", or "campaign"
Baseline: Orders from returning customers via non-email channels (organic repeat behavior)