Key Metrics
Total Email Revenue
$91,567
Campaign Revenue
$62,685
68.5% of total
Flow Revenue
$28,882
31.5% of total
Total Unsubscribes
3,936
List Fatigue Detected
Near-daily sending (19 of 31 days) is causing subscriber fatigue. Unsubscribe rate increased from 0.40% in Week 1 to 0.55% by Week 5. Estimated annual lost value: $5,090
Recommendation: Reduce to 3-4 Emails Per Week
Focus on Tuesday (best revenue), Monday (highest engagement), and Saturday (good for promotions). Skip Wednesday, Friday, and Sunday or use them for A/B testing.
Day of Week Performance
Optimal send days based on revenue per recipient
Tu
Tuesday
Best revenue day - SEND
Open Rate
32.30%
Rev/Recipient
$0.193
Mo
Monday
Highest engagement - SEND
Open Rate
48.64%
Rev/Recipient
$0.100
Sa
Saturday
Good for promotions - SEND
Open Rate
44.05%
Rev/Recipient
$0.088
We
Wednesday
Skip or alternate
Open Rate
45.70%
Rev/Recipient
$0.041
Su
Sunday
Skip or alternate
Open Rate
45.08%
Rev/Recipient
$0.070
Fr
Friday
Skip or alternate
Open Rate
46.23%
Rev/Recipient
$0.053
Weekly Performance Breakdown
Note the rising unsubscribe rate as the month progressed
| Week | Recipients | Open Rate | Click Rate | Unsub Rate | Revenue |
|---|---|---|---|---|---|
| Week 1 (Jan 1-4) | 95,108 | 42.39% | 0.69% | 0.40% | $16,934 |
| Week 2 (Jan 5-11) | 125,316 | 45.38% | 0.98% | 0.52% | $14,335 |
| Week 3 (Jan 12-18) | 188,073 | 46.29% | 0.62% | 0.54% | $8,780 |
| Week 4 (Jan 19-25) | 262,861 | 45.21% | 0.69% | 0.49% | $16,288 |
| Week 5 (Jan 26-31) | 108,389 | 46.86% | 0.69% | 0.55% | $6,347 |