Attribution Overview
Total Orders
2,390
Total Ad Spend
$64.0K
New Customers
1,424
Channel Breakdown
30.8% of orders
Meta Ads
Orders
737
Ad Spend
$51.8K
New Customers
584
Returning
145
Cost Per Order$70.32
10.6% of orders
Google Ads
Orders
253
Ad Spend
$12.2K
New Customers
123
Returning
127
Cost Per Order$48.17
6.2% of orders
Klaviyo (Email)
Orders
148
Ad Spend
$0
New Customers
62
Returning
77
0.5% of orders
Other
Orders
13
Ad Spend
$0
New Customers
7
Returning
6
51.8% of orders
Unattributed
Orders
1,239
Ad Spend
$0
New Customers
648
Returning
573
Weekly Attribution Trends
Orders by channel over the past 6 weeks
| Week | Meta | Klaviyo | Unattributed | Total | |
|---|---|---|---|---|---|
| 01/11/26 - 01/17/26Latest | 737 | 253 | 148 | 1239 | 2390 |
| 01/04/26 - 01/10/26 | 812 | 287 | 156 | 1284 | 2561 |
| 12/28/25 - 01/03/26 | 698 | 241 | 132 | 1273 | 2354 |
| 12/21/25 - 12/27/25 | 245 | 98 | 67 | 370 | 784 |
| 12/14/25 - 12/20/25 | 198 | 112 | 89 | 349 | 756 |
| 12/07/25 - 12/13/25 | 156 | 87 | 72 | 294 | 616 |
Key Insights
- • Meta Ads drives the most attributed paid orders (737) but has the highest cost per order at $70.32
- • Google Ads is more efficient with a $48.17 cost per order - consider shifting budget here
- • Klaviyo (Email) delivers 148 orders at $0 ad spend - maximize email automation
- • 51.8% of orders are unattributed - improve UTM tracking to better understand customer journeys